My Takeaways from TEDx: The Three Most Important Communicational Psychological Principles Applied to Business Writing

Managing/matching your own and other’s expectations responsibly. “Do what you said you’d do” to avoid surprises and/or misunderstandings. Repeated genuine, successful, and smooth interactions in writing build trust and evoke good feelings for the reader. What you say and how you say it effects how your audience will understand your message.

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